The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies.
Business owned by News Corporation
Newspaper
: New York Post, The Times, The Sunday Times, The Sun,
News of the world
Broadcasting
: Fox Television, Star TV, DirecTV, B
New corp, AOL, Disney and so on & Professional Media company focusing on Movie, Cable & satellite broadcastings , Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor
New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Bea
New Entrants)
대규모 자본이 소요되는 산업이 아니기 때문에 산업의 진입장벽이 낮은 편이다. 2012에는 40%까지 정수기 보급률이 크게 확대될 것으로 예상되고 있어 국내 대기업이 후발주자로 진입하여 공격적이고 적극적으로 마케팅 활동을 펴고 있다.
②구매자의 힘 (Power of Buyers)
한국갤럽조사(2008년
광고효과 극대화를 위한 매체 집행 전략
Mega Trend 소비의 개성화, 다양화, 고급화 → 맞춤형 소비, 맞춤형 생산시대로
가치가 갈수록 커가고 있음. 그럴수록 사회 구성원들의 다양화된, 자기중심적 맞춤형 소비성향은 더욱 두드러지게 나타날 것 임.
다양화, 개인주의적 소비성향
현상
인구구조의 변
Nationality – UK
Born in 1990
Married to Sam Taylor-Wood (Film Maker) who is 23 years older than him
Shanghai Knights
Charlie Chaplin
Nowhere Boy
Young John Lennon
The Illusionist
Young Edward with magical powers
Kick Ass
A hero want-to-be
2) 이마트의 경쟁 전략
① 이마트의 선택
이렇게 치열한 경쟁의 상황에서 이마트는 두 갈래의 선택권을 손에 쥐게 되었다. 눈치를 보면서 살아남는데 주력할 것인가 아니면 모든 경쟁사를 물리치고 맨 위의 단상에 올라설 것인가. 삼성으로부터 독립한 당시의 상황이나 막강한 외국계 할인점을 생각해
The reinforced citizen's role for keeper
The reason of out of risk about absolutism in U.S
because broader guarantee freedom of expression and freedom of assembly in media than any other countries.
Mass media has never appointed to the inspection agency by people.
if the mass media gets out of their own function, it should be changed newpower or vested rights